Interbrand’s Best Global Brands 2026 puts Apple first at $514.6 billion, ahead of Microsoft and Google. This is the value of the brand itself, Interbrand’s estimate of how much of a company’s earnings its name drives, not the company’s market capitalization, so it differs from our most valuable companies by market cap ranking. The 100 brands total about $3.87 trillion, up 8.1%, and the top 25 are shown here as of October 2026.
Illustration: the 25 most valuable brands in Interbrand’s Best Global Brands 2026, from Apple at #1 ($514.6 billion) to J.P. Morgan at #25 ($31.1 billion).
| Rank | Brand | Brand value | Change vs 2025 | Sector | Country |
|---|---|---|---|---|---|
| 1 | Apple | $514.6B | +9.3% | Technology | United States |
| 2 | Microsoft | $443.7B | +14.2% | Technology | United States |
| 3 | $389.3B | +22.8% | Technology | United States | |
| 4 | Amazon | $351.8B | +10.0% | Retail & e-commerce | United States |
| 5 | Samsung | $105.2B | +16.2% | Technology | South Korea |
| 6 | NVIDIA | $74.0B | +71.5% | Technology | United States |
| 7 | $65.5B | +14.4% | Social media | United States | |
| 8 | Coca-Cola | $60.3B | +0.4% | Beverages | United States |
| 9 | Toyota | $59.5B | −19.9% | Automotive | Japan |
| 10 | YouTube | $58.9B | +21.7% | Entertainment & media | United States |
| 11 | Cisco | $57.0B | +17.0% | Technology | United States |
| 12 | McDonald’s | $55.5B | +4.6% | Restaurants | United States |
| 13 | Oracle | $45.5B | +8.0% | Technology | United States |
| 14 | $45.3B | +9.8% | Social media | United States | |
| 15 | Hermès | $45.2B | +10.6% | Luxury | France |
| 16 | Louis Vuitton | $45.1B | −6.9% | Luxury | France |
| 17 | SAP | $44.6B | +7.9% | Technology | Germany |
| 18 | IBM | $43.8B | +11.1% | Technology | United States |
| 19 | Adobe | $41.7B | +1.7% | Technology | United States |
| 20 | Mercedes-Benz | $40.8B | −18.6% | Automotive | Germany |
| 21 | Disney | $40.4B | −2.4% | Entertainment & media | United States |
| 22 | BMW | $38.4B | −17.9% | Automotive | Germany |
| 23 | Netflix | $34.1B | +21.7% | Entertainment & media | United States |
| 24 | Chanel | $32.9B | +8.1% | Luxury | France |
| 25 | J.P. Morgan | $31.1B | +6.5% | Financial services | United States |
No matching rows.
As of October 2026. Brand value is Interbrand’s estimate in US dollars, published October 28, 2026, and the change is against the 2025 ranking.[1] The sector and country columns are RList’s own simple labels (Interbrand’s page does not show them), and each brand is placed by where its parent company is headquartered. Instagram and Facebook (both Meta) and Google and YouTube (both Alphabet) are ranked separately, as Interbrand does. This is a different measure from market capitalization or Brand Finance’s separate brand ranking, so the numbers should not be compared with theirs. Ranks 26–100 are not listed here.
Apple’s brand is valued at $514.6 billion, up 9.3%, and it is the largest brand in the ranking by more than $70 billion.[1] It is worth about 5 times the #5 brand, Samsung, and it sits ahead of Microsoft and Google, which round out a top three made up entirely of US technology companies.[1]
Microsoft is valued at $443.7 billion, up 14.2%, the second-largest brand.[1] Its value is more than four times that of Samsung at #5, and the gap to Apple is about $71 billion.[1]
Google rose 22.8% to $389.3 billion, the biggest gain among the top three.[1] Interbrand’s release says Google climbed this year, and YouTube, also owned by Alphabet, appears separately at #10.[1][2]
Amazon is valued at $351.8 billion, up 10.0%, fourth overall and the only retailer in the top 10.[1] The top four are far ahead of the field: the gap between Amazon and Samsung at #5 is about $247 billion.[1]
Samsung, at $105.2 billion (up 16.2%), is the highest-ranked brand outside the United States and the only non-US brand in the top 8.[1] It is the largest brand from South Korea in the ranking.[1]
NVIDIA is valued at $74.0 billion, up 71.5%, the fastest-growing brand in the ranking, and it enters the top 10 at #6.[1][2] Interbrand’s release ties the rise to technology’s role in the AI shift.[2]
Instagram is valued at $65.5 billion, up 14.4%.[1] It ranks above its sister brand Facebook (#14, $45.3 billion), which Interbrand lists separately.[1]
Coca-Cola holds $60.3 billion, up just 0.4%, making it the most valuable non-technology brand in the top 10 and the only beverage brand there.[1] Its value barely moved while technology brands around it grew.[1]
Toyota is valued at $59.5 billion, down 19.9%, but is still the highest-ranked automotive brand.[1][2] Interbrand’s release calls it the toughest year for the automotive sector, which had the sharpest decline of any.[2]
YouTube is valued at $58.9 billion, up 21.7%, and sits just inside the top 10 as part of an entertainment sector that Interbrand says overtook automotive as the second most valuable sector.[1][2]