Cyber Monday 2025 is the biggest online shopping day on record in the US: Adobe Analytics counted $14.25 billion spent that one day, up 7.1% on 2024. Cyber Monday holds the top three places, and Black Friday 2025 ($11.8 billion) is the biggest Black Friday. The table ranks every Adobe-measured single day of $5 billion or more since 2020.
Pictured: a Digital Commerce 360 video on Cyber 5 2025, the five-day stretch that includes #1 Cyber Monday 2025 ($14.25 billion).
| Rank | Day & year | Spend ($B) | Growth vs prior year | Mobile share | Event | Notable fact |
|---|---|---|---|---|---|---|
| 1 | Cyber Monday 2025 | 14.25 | +7.1% | 57.5% | Cyber Monday | First day to pass $14 billion; over $1 billion paid with buy now, pay later |
| 2 | Cyber Monday 2024 | 13.3 | +7.3% | 57% | Cyber Monday | Beat Adobe's $13.2 billion forecast by $100 million |
| 3 | Cyber Monday 2023 | 12.4 | +9.6% | — | Cyber Monday | Part of a $38 billion Cyber Week, up 7.8% |
| 4 | Black Friday 2025 | 11.8 | +9.1% | 52.2% | Black Friday | Biggest Black Friday on record, above Adobe's $11.7 billion forecast |
| 5 | Cyber Monday 2022 | 11.3 | +5.8% | 43% | Cyber Monday | The record before 2023; Adobe tracked 85% of the top 100 US online retailers |
| 6 | Black Friday 2024 | 10.8 | +10.2% | — | Black Friday | First Black Friday above $10 billion |
| 6 | Cyber Monday 2020 | 10.8 | +15.1% | — | Cyber Monday | Pandemic-year surge; stood as the record until 2022 |
| 8 | Cyber Monday 2021 | 10.7 | −1.4% | — | Cyber Monday | First year-over-year drop for Cyber Monday |
| 9 | Black Friday 2023 | 9.8 | +7.5% | — | Black Friday | Topped Adobe's projection |
| 10 | Black Friday 2022 | 9.12 | +2.3% | — | Black Friday | Followed a 2021 dip; Thanksgiving that year hit $5.29 billion |
| 11 | Black Friday 2020 | 9 | +21.6% | — | Black Friday | Biggest jump of any day listed |
| 12 | Black Friday 2021 | 8.9 | −1.3% | — | Black Friday | Dipped from the 2020 pandemic peak |
| 13 | Thanksgiving Day 2025 | 6.4 | +5.3% | 61.6% | Thanksgiving | Biggest Thanksgiving Day online on record |
| 14 | Thanksgiving Day 2024 | 6.1 | +8.8% | — | Thanksgiving | Up from $5.6 billion in 2023 |
No matching rows.
All figures are Adobe Analytics (Adobe Digital Insights) US online spending for one calendar day, in billions of US dollars, as of November 4, 2026. Adobe tracks online transactions across US retail sites; other trackers (Salesforce, Numerator) report different and larger totals and are not mixed in. Growth is Adobe’s reported change on the same day of the prior year. Mobile share is the share of that day’s online sales made on phones, shown only where Adobe reported it for the single day. Days of $5 billion or more since 2020 are listed; earlier Cyber Mondays were below $10 billion and Thanksgiving Days of 2020–2023 ($5.1 billion, $5.29 billion, $5.6 billion) are left out for brevity. Multi-day events such as Amazon’s Prime Day or the five-day Cyber Week ($44.2 billion in 2025) are not single days. Forecast, not a result: Adobe projects $15.1 billion for Cyber Monday on November 30, 2026 and $12.9 billion for Black Friday on November 27, 2026; neither has happened yet and neither is ranked.[1][2][9]
Americans spent $14.25 billion online on December 1, 2025, up 7.1% and above Adobe’s $14.2 billion forecast, making it the biggest online shopping day in US history.[1] Mobile made up 57.5% of the day’s sales, and buy now, pay later passed $1 billion in a day for the first time ($1.03 billion).[1] The video covers the Cyber 5 stretch it capped, which reached $44.2 billion.[10]
Cyber Monday 2024, on December 2, brought $13.3 billion, up 7.3% and $100 million over Adobe’s forecast.[3] Roughly 57% of sales, about $7.6 billion, were made on phones.[3] The five days from Thanksgiving to Cyber Monday totalled $41.1 billion.[3]
Cyber Monday 2023 set a record of $12.4 billion, up 9.6% and above Adobe’s projection, as buy now, pay later spending grew.[4] It anchored a $38 billion Cyber Week, up 7.8%.[4]
Black Friday, November 28, 2025, was the biggest Black Friday ever online at $11.8 billion, up 9.1% and above Adobe’s $11.7 billion forecast.[2] Mobile made up 52.2% of sales.[2]
Adobe counted $11.3 billion on November 28, 2022, up 5.8%, the biggest online day at the time.[5] Mobile accounted for 43% of that day’s sales, against 57.5% three years later.[5][1]
Black Friday 2024 reached $10.8 billion, up 10.2%, the first time the day topped $10 billion.[8] The video is NBC News’ report on the record.[10]
In the pandemic year, Cyber Monday 2020 hit $10.8 billion, up 15.1%, and stood as the record until 2022.[7]
Cyber Monday 2021 fell 1.4% to $10.7 billion, the first year-over-year drop for the day, amid supply shortages.[6]
Black Friday 2023 brought $9.8 billion, up 7.5% and above Adobe’s projection.[4]
Black Friday 2022 reached $9.12 billion, up 2.3%.[5]