2018 North America: Top Countries/Markets by Game Revenues
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  Interactive Chart

Chart 1: Top 5 Countries in North America by Game Revenues
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United States is the largest gaming market in North America (US$31 billion or 88% of North America's total game revenues) with Canada and Mexico at a distant second (US$2.4 billion) and third (US$1.57 billion) respectively.


The combined value of the world's top 100 games markets is estimated to be US$134 billion. By region, North America is the second largest games market at US$35.7 billion or 27% of the combined total.

The top 3 games countries in North America are :

  1. United States of America - US$31 billion
  2. Canada - US$2.4 billion
  3. Mexico - US$1.57 billion

Compare North America's two largest games markets - USA and Canada

Compare the games markets and populations of Canada and Mexico


This data is derived from Newzoo's 2018 study of the top 100 games markets ranked on their revenue estimates (refer to URL below). According to Newzoo, the data estimates are based on a combination of primary consumer research, transactional data, quarterly company reports, and census data. The revenues are based on consumer spending in each country and exclude hardware sales, tax, business-to-business services, and online gambling and betting revenues.

All figures, include the country populations, Internet populations and total games revenues are stated in millions.

  Top 9 ranks, by total game revenues in descending order ( rank and segment full dataset - 100 items )

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The combined value of the world's top 100 games markets is estimated to be US$134 billion. The largest games markets by region are Asia (US$65 billion), North America (US$35 billion) and Europe (US$25 billion), followed by South America (US$2.78 billion), Middle East (US$2.37 billion) and Africa (US$1 billion).

From the introductory video above, Newzoo segments its gamer personas for its market research (eight in total) by the ultimate gamer, the all-round enthusiast, the cloud gamer, the conventional player, the hardware enthusiast, the popcorn gamer, the backseat viewer and the time filler.

For more breakdowns, check out these regional lists with country breakdown by game revenues


No attribution sources specified.

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